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How PȺCU Studios was founded

Wie es zur Gründung von PȺCU Studios kam

The founding of PȺCU Studios : An unplanned and not so easy path

The journey to founding our company PȺCU Studios is a deeply personal story that began with challenges that I have not forgotten to this day and that have had a lasting impact on me.

From 2016 to 2021, I suffered from an anxiety disorder as a result of an illness and was frequently plagued by panic attacks as a result. During this difficult time, I felt absolutely helpless and powerless most of the time, as if I was in a constant battle with my own thoughts. The first step, and by no means an easy one, was to admit that I needed professional help. So I sought out a therapist. After a few months of processing and working through my trauma, my therapist at the time recommended a simple but effective ritual: every time I lost control of my emotions, I should burn Palo Santo incense (a very big thank you at this point, dear Dr. S.).

Palo Santo, also known as "holy wood," is valued in many cultures for its calming and purifying properties. It has been used by indigenous peoples for thousands of years for spiritual and spatial cleansing. Every time I inhaled the scent of this wood, I felt the paralyzing fear slowly fall away from me and it became possible to think clearly again. It was as if this special scent created a space for healing and clarity for me. Thanks to this small but significant practice, I began to not only get my fears under control, but also to transform them into something positive, namely conscious moments.

Over time and due to the noticeable effect on me, my interest in the healing powers of Palo Santo and its influence on our mental well-being in particular grew. I began to look more closely at the subject of incense burning, as it not only helped me to find my own inner peace, but also awakened in me the desire to make Palo Santo better known in order to help other people who were going through similar challenges. This is how the idea of ​​my own Palo Santo was born. With the intention of making a natural and simple way available to those who are going through the same thing to find their own balance and inner strength. It was important to me to get this wood, which is so special to me, from the best possible source. It should not only have the best and purest scent, but also come from a source that is aware of these special healing powers and that harvests this wood with appropriate appreciation and respect. So after extensive research and testing, I found the Peruvian community PALO SANTO PERUANO in the north of Peru. After a few WhatsApp calls and harvest insights, as well as proof in the form of certificates about the commitment of the reforestation initiative SERFOR, the correct harvest in the districts approved by the government and the dry season on the ground, we decided to work with them. In the meantime, we have almost developed a friendship.

However, Stevens' and my demand for timeless aesthetics didn't quite fit with the range of incense objects available. And why make a compromise between style and incense?

In our eyes, there were simply no incense objects that were stylish and fit in with our home decor. This meant that we quickly decided that we had to offer something of our own. When we stumbled across the wonderful travertine stone on our honeymoon in Italy, it became clear to us that this naturalness and aesthetics was exactly what we were missing in the incense sector.

So we set out to give smoking the modern touch it deserves. We not only wanted to offer stylish smoking equipment, but also to open up a new perspective on the practice of smoking - one that combines the appreciation of millennia-old practices with modern yet timeless aesthetics and functionality.

It was also important to us that our products were sustainable. We placed great importance on not creating one-use-only products, but rather objects that not only serve as incense utensils, but can also be used for other purposes. This philosophy underlies the entire concept of PȺCU Studios and drives us every day to develop innovative and beautiful products that delight both the eye and the soul.

After researching on social media, we decided to work with a Turkish family business in Bilecik. They share our standards of quality and design and still carry out many production steps by hand. It is a nice thought for us that our products are not only made by machine, but also lovingly handcrafted.

PȺCU Studios is more than just a business; it is a living expression of my personal healing and our passion.

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